The value of translation
- Vasiliki Prestidge
- May 1, 2023
- 2 min read
Updated: May 5
It's difficult to think of translation as anything else other than replacing words from one language to another.
But such is the view of one who has never been a translator.
Ultimately, the job of a caring and professional translator is to see their clients fulfil their end goal.
And the goals vary depending on the industry clients operate in.
Speaking for myself, in April only, I helped:
a couple get married in Greece
a coffee brand launch their new summer coffee flavours
an individual avoid double taxation
an agency recruit new translators
a pet food manufacturer guide pet owners to make better choices for their pets' health
a luxury hotel launch a social media completion, gain brand awareness, and be fully booked for summer
a pioneering house appliances brand apply new technologies
a family and a school make a plan to secure a better future for a bright student
a development company bid and win a tender for property development on a Greek island
a luxury watch brand launch a campaign, and more.
You may wonder how. Well, through translation and interpreting services.
Because content always has a purpose.
When clients approach for translation or interpreting it is not because they want a document in another language.
It's because having that document, or being able to have a conversation in another language, brings them a step closer to their goal.
And that is the value of my work.
UPDATED 5 MAY 2025
Vasiliki is a translator, interpreter, transcreator, blogger, consultant and director of Greek to Me Translations Ltd. She works with English, Greek and French herself and has a team of trusted colleagues who can cover other languages. The offered language services serve mainly the legal, creative, marketing & advertising, fashion and media industries, including voiceover direction.
Vasiliki is a Chartered Linguist, member of the Chartered Institute of Linguists (CIOL), and the Institute of Translation and Interpreting (ITI). She is registered with the Greek Consulate in the United Kingdom as a certified translator and interpreter.
She holds a BA in English Language and Linguistics and Masters in Business Translation and Interpreting. As Member of Council to the CIOL and Board Member of the IoL Educational Trust she overseas and supports the organisations' strategic goals.
Being involved in her industry means often delivering public speaking and writing for industry magazines. Her mission is to help organisations and individuals achieve their goals through the power of words. Through The Translators Mentor, Vasiliki helps aspiring or young translators to overcome self-limiting beliefs, build a business mindset and achieve their highest potential.
