January 31, 2020

I can assure you, a few weeks ago, I didn’t know what live transcreation meant either. I was as puzzled as you are right now reading this. When the client on the phone said “live transcreation”, I thought to myself “surely they mean interpreting”. Bu...

January 17, 2019

I know many of you find the word intriguing and are curious about it. So here are some interesting facts about transcreation from a transcreator.

March 28, 2018

Any good marketer knows that video captures audiences’ attention faster and for longer. But did you know that by 2019, global consumer internet video traffic will account for 80% of all consumer internet traffic and 72.4% of consumers say they would...

February 24, 2017

It was only a few weeks ago when this LinkedIn article caused a debate on-line about transcreation and whether it is a new type of service or an industry lie. Some of the comments and answers underneath the post inspired me to write this blog post, e...

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